Khelmart seeks to establish thought leadership in online sports goods segment

Khelmart.com, which started its operations in November, 2012, is now planning to outdone its competitors through a social awareness campaign. The campaign would educate the customers about the key points to remember while purchasing a sports equipment. “Indian people love sports. Buying a sports equipment is one of the very few guiltless purchases for the Indian men. But with so many brands out there, choosing the right equipment is a difficult task. We are planning to educate our customers about the right equipment to be chosen for a better performance” says Mr. B. P. Gupta, Founder & CEO. In the initial phase, Khelmart would launch the campaign for three sports: Cricket, Badminton and Tennis. In its campaign, Khelmart would also point out the ways to judge the quality of the equipments in all three sports.
Khelmart is collaborating with national level players to create a substantial knowledge base. The online retailer of sports goods has already created more than 200 videos to demonstrate the best products. It has also launched Khelmart.org for the same purpose. According to the CEO, for other big retailers such as Jabong or Snapdeal, sports equipments is just another category like other product lines they have while the other specialized sports goods retailer are too much sales focused and doing nothing in order to educate the customer.
Khelmart is seeking to make a strong hold in the smaller cities and towns. “They have the passion for sports not lesser than any big city guy but the non availability of quality products is taking a toll on the sports culture” commented Mr. Gupta. After dominating the search engines for almost all of the competitive keywords, Khelmart, which is currently processing around 50 orders a day, is hoping to take the number of daily orders to 250 by the end of next quarter.
About Khelmart – Khelmart is an online retailer of sports goods and fitness equipments. Khelmart started its operations in November, 2012 from Meerut, the sports city of India. Currently Khelmart has more than 2000 products in its catalogue related to almost all of the sports. Khelmart was founded by a team of 5 sports enthusiasts headed by its current CEO Mr. B. P. Gupta, who has the process optimization and administration experience of more than three decades. Khelmart has set the vision of becoming the largest sports goods retailer by the end of 2015.

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Yonex Badminton Rackets feature Comparison interfaces

Khelmart launched new “state of the art” Yonex Badminton Rackets feature compression interfaces which will give new dimension to Badminton Player to see the complete Yonex Badminton rackets range in few WebPages. The idea to develop such interfaces it very simple , players are always confused about the features of badminton rackets while they go for online badminton rackets shoppingand its become nightmare to select the perfect one as there is not option for

Comparison for multiple racket as per feature list.
Yonex Badminton Rackets feature compression interfaces

Yonex Badminton Rackets feature compression interfaces

We have received many inquiries on “How to select the perfect racket” then we have developed the “badminton rackets select guide” followed by Yonex Badminton Racket Matrix. Apart from these initiatives we thought that still something is missing. Now with this new interface will have more idea on complex Yonex Badminton series.
The interface is simple , User can select the Yones Badminton Series (Nanaspeed , Arcsaber , Carbonex ) and based on user selection , interface will give the badminton rackets feature Comparison list.
Badminton player can easily compare the features and once he or she will convinced which model to be select then can go for shopping.
We are also trying to implement the same concept on other categories like , Cricket and Tennis.
Kindly give us your suggestion for it improvements.
Following are the direct link to access the interface.
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How to Identify the Fake Kookaburra Cricket Bats

Kookaburra cricket bats are technologically advanced and best in its category . Kookaburra uses technology like “Esteem Cricket Grip , Power Plus Bat Surface , AIR , Hand Craft , Power-Dive , Bigger Edge , Kookaburra Pre Prepared (KPP)”. These technologies along with mammoth  experience in craftsmanship gives edge on other brand. Kookaburra cricket bats are endorsed by many international player and already Kookaburra proved its supremacy on international cricket  brand.
As demands are high so you need to be careful while you buy bats. There are lots of duplicates Kookaburra  bats available in market.
In this post we are mentioning few important points by which you can check the originality of Kookaburra  bats.
Tip no 1:-  Check the Kookaburra Brand Logo at Back Side of cricket bat
Kookaburra Brand uses specific symbol  which is kookaburra bird on back side  of cricket bat. You need to make sure the size of image, and color of the brand logo.
Kookaburra Cricket Bats 01

Kookaburra Cricket Bats 01

 

Tip no 2:-  Check the Kookaburra Brand Logo at Front Side
At front side of cricket bat Kookaburra Brand logo is preset. You need to make sure about background color and symbol of kookaburra brand logo.

Kookaburra Cricket Bats 02

Tip no 3:-  Check the Kookaburra Stickers at front and back side of bat
Kookaburra Brand uses specific stickers on front and back side of the cricket bat. You need to make sure the Font size and color of stickers are original.
Kookaburra Cricket Bats 03

Kookaburra Cricket Bats 03

Tip no 4:-  Check the Kookaburra Mark at Edge of cricket bat
Make sure on the side view of Kookaburra Cricket bat a mark is mentioned.  Check this mark.
Kookaburra Cricket Bats 04

Kookaburra Cricket Bats 04

To see complete range of Kookaburra Cricket Bats online in India , Please visit www.khelmart.com

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How to Idetify Fake GM Cricket Bats

GM ( Gunn & Moore ) brand is among the most popular brand in the world . It produces the best and highest quality Cricket Goods with using latest technology.  The demand of GM cricket Bats are increasing day by day.
GM Cricket brand is using “State of the Art” CAD and CAM technology for processing the willow. With the help of this technology they produces the cricket equipment with higher degree of quality and consistency. As there is huge demand of GM cricket bats in  International market so possibility of fake or duplicate Cricket are quite possible and end user can be cheated while they go for Off Line or Online cricket bats shopping.
Buyers need to carefully check the originality of cricket bats and accordingly take the decision  for buying.
In this post we are highlighting few critical points by which you can actually differentiate between Genuine and fake one.
# Tip -01 – Check the GM Brand Logo at Front and Back Side:
GM Brand uses specific and Standard hologram on front  side and back side  marked as GM in Capital letters. You need to make sure the shape , Font size and color of this  mark. Also don’t forget to check the background color of GM logo as mention in image.
GM Cricket Bats

GM Cricket Bats

# Tip-02 –  Check the Stickers at edge of cricket Bat:
Check the edge side of the bat. Make sure the size of stickers and color of US Stickers are  genuine  not fake. It is  affix  only at edge side of cricket bat.
GM Cricket Bats 01

GM Cricket Bats 01

# Tip-03 -Check the GM Brand Logo at Edge Side of cricket bat:
Check the edge side of the bat. You need to make sure the shape , Font size and color of this  mark. Check the background color of this mark.
GM Cricket Bats 02

GM Cricket Bats 02

Tip-04 – Check the Star Mark Stickers at Back of the cricket bat:
GM Brand uses specific stickers on front and Back side of the cricket bat. You need to make sure the  Font size and color of this Star mark and also check GM signature which is below star mark.
GM Cricket Bats 03

GM Cricket Bats 03

Tip-05- Check the Technology Mark at front view of the cricket bat
GM Brand uses specific technology like “TOETEK”. Check the “TOETEK” at lower back side of the cricket bat. You need to make sure the Font size , Spelling of the mark.
GM Cricket Bats 04

GM Cricket Bats 04

In India , GM Cricket Bats are manufactured at Jalander , Panjab Factory . Few GM Cricket Bats models are exclusivly produces at England factory.
To See complete range of GM Cricket Bats please vist www.khelmart.com
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What’s Inside in Ricochet– Kookaburra Cricket Bats – Detail Analysis

Kookaburra Ricochet Cricket Bats are endorsed by many international player like Steven Davies (England). Ricochet series Cricket bats consist the light bat profile , while it is an light cricket bats , its give maximum spine and edge for making quick cricket shots. As a lighter cricket bat profile , its allow player to improvise the cricketing shots like Dilscoop , reverse sweep shot. Ricochet comes in attracting graphics and colours. The grip colour is combination of blue and white , which shows  how Kookaburra can merger the colours.

Kookabura Cricket Bats Ricochet

Sweet spot of bat is bit high , around 250 mm from bottom  of bat surface. Edge thickness of bat is around 34 mm to 41 mm and edge profile is square. Bat bow is 12 mm to 15 mm.
Following are the variants of Ricochet:
  • Ricochet 1000 : This Cricket bat is produced with test match quality English willow (Unbleached ).
  • Ricochet 750 : This Cricket bat is produced withProfessional quality English willow (Unbleached ).
  • Ricochet 550 : This Cricket bat is produced withpremier league quality English willow (Unbleached ).
  • Ricochet 250 : This Cricket bat is produced with hand selected  English willow (Unbleached ).
Following are the key features in kookaburra Cricket Bats:
Max Cricket Grip:
This concept uses the a secure  construction  of grip at top end and flexible construction at bottom end of bat which gives perfect combination control and attack.
Power Plus Bat Surface:
Ricochet Cricket Bats series are developed with unique face which give optimized contact between bat and ball and ultimately maximize stoke power. As ball contact is optimized due to unique face so you can play powerful straight drive shots.
AIR:
Kookaburra uses the traditional way of drying the willow which include slow process of moisture removing from clefts. This process gives perfect willow for cricket bat manufacturing.
Hand Craft:
Critical operation of cricket bats manufacturing is handled by skilled operator at Kookaburra factory . It means operation like shaping , profiling and pressing which decides the bat performance is performed by skilled operator.
Power-Dive:
Handle is very important and critical part of a cricket bats as it connect player with bat.
Kookaburra uses 12 pieces of specially selected cane for developing the bat handle which give combination of  flexibility and power.
Ultra Light:
Developed with hand craftsmanship , Ricochet cricket bats are ultra light weight to improvised  the cricket lots at last minute.
Kookaburra Pre Prepared (KPP):
Kookaburra Process through which each bat is preconditioned to reduce time in preparation before use.
To see complete range of Kookaburra Cricket Bats Online in India please visit www.khelmart.com
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What’s Inside in Kahuna Players Collection – Kookaburra Cricket Bats – Detail Analysis

This bat is used by International players like Ricky Ponting ,AB  De Villiers and Ian Bell. This cricket bat gives aggressive playing style as it is having the powerful shape other “State of Art” Features..
Following are the key features in kookaburra Cricket Bats:
Kookaburra Cricket Bats Players Collection 01

Kookaburra Cricket Bats Players Collection 01

Esteem Cricket Grip:
This concept uses the a angular construction of grip at top end and flexible construction at bottom end of bat which gives perfect combination control and attack.
Kookaburra Cricket Bats Players Collection 02

Kookaburra Cricket Bats Players Collection 02

Power Plus Bat Surface:
Kahuna Cricket Bat series are developed with unique face which give optimized contact between bat and ball and eventually maximize the stoke power. As ball contact is optimized due to unique face so you can play powerful straight drive shots.
Kookaburra Cricket Bats Players Collection 03

Kookaburra Cricket Bats Players Collection 03

AIR:
Kookaburra uses the traditional way of drying the willow which include slow process of moisture removing from clefts. This process gives perfect willow for cricket bat manufacturing.
Kookaburra Cricket Bats Players Collection 04

Kookaburra Cricket Bats Players Collection 04

Hand Craft:
Critical operation of cricket bat manufacturing is handled by skilled operator at Kookaburra factory . It means operation like shaping , profiling and pressing which decides the bat performance is performed by skilled operator.
Kookaburra Cricket Bats Players Collection 05

Kookaburra Cricket Bats Players Collection 05

Power-Dive:
Handle is very important and critical part of a cricket bats as it connect player with bat.
Kookaburra uses 12 pieces of specially selected cane for developing the bat handle which give combination of  flexibility and power.
Kookaburra Cricket Bats Players Collection 06

Kookaburra Cricket Bats Players Collection 06

Bigger Edge:
Position of meat is designed in such a way so that its give perfect swell of bat blade to develop additional hitting area and enlarge sweet spot.
Kookaburra Cricket Bats Players Collection 07

Kookaburra Cricket Bats Players Collection 07

Kookaburra Pre Prepared (KPP):
Kookaburra Process through which each bat is preconditioned to reduce time in preparation before use.
Technical Details of Kahuna Player series cricket bat:
• Sweet Spot – Mid (approx 220mm from toe)
• Edge Thickness – 34mm to 41mm
• Edge Profile – Square
• Face Profile – Flat ‘Power Plus’ Face
• Spine Height – 58mm to 64mm
• Scallop – 4mm to 5mm
• Bow – 10mm to 12mm
• Handle – Round (12 Piece)
To see complete range of Kookaburra Cricket Bats , Please visit www.khelmart.com
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How to Identify the Fake SG Cricket Bats – Must Read

We have written many articles on SG Cricket Bats technologies and its  penetration on Indian Cricket team . Most of the India cricket team players are using SG Cricket Bats. No doubt SG bats are technically advanced bats and give optimum performance. While SG at company level is trying to stop the delicacy but as its demand are high so there is a huge open space for gray market.
Original cricket bats will give you superb performance and value of money while fake or duplicate cricket bat frustrate you and it will waste your time and money.
Buyers need to carefully check the originality of cricket bat and accordingly take the decision  for buying.
In this post we are highlighting few critical points by which you can actually differentiate between original and fake one.
# 1 Tips Check the SG Brand Logo at Front and Back Side
SG Brand uses specific symbol on front  side , marked as SG in Capital letters. You need to make sure the shape , Font size and color of this  mark. Also don’t forget to check the background color of SG logo as mention in image.
How to Identify the Fake SG Cricket Bats 01

How to Identify the Fake SG Cricket Bats 01

# 2 Tips Check the SG Brand Logo on top of the handle
Check the handle of the bat. Make sure the font size and color of SG marked at Top of the cricket Bat is original. Same Logo is also marked in grip of cricket bats.
How to Identify the Fake SG Cricket Bats 02

How to Identify the Fake SG Cricket Bats 02

# 3 Tips Check the SG Brand Logo at Side or edge of Cricket Bat.
Make sure on the side view of Cricket bat SG brand logo is there.  SG logo is in  between the arrow. You can remember the count of arrow. Size of the Logo is standard.
How to Identify the Fake SG Cricket Bats 03

How to Identify the Fake SG Cricket Bats 03

# 4 Tips Check the SG Stickers at Back of the cricket bat
SG Brand uses specific stickers on Back side of the cricket bat. You need to make sure the Font size and color of this  mark.
How to Identify the Fake SG Cricket Bats 04

How to Identify the Fake SG Cricket Bats 04

These tips will give you the basic idea on how to identify the fake cricket bats. Buyer needs to also check the reputation of retailer if he or she buying the sg cricket bats online because you can not see the bat physically so its all about trust and brand value.
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Yonex lightest Badminton racket

Can you guess , which one is the Yonex lightest Badminton racket  ? It is Yonex Arcsaber FB . Weight of Arcsaber FB is 73 gms . Can you image .. just 73 gms. Now when you are amazed with weight of this new arcsaber badminton racket , let me give you some more information on this. In 1980 ,Yonex launched sub -100 gms Badminton Racket .i.e Carbonex 8. After launching the Carbonex 8 , Yonex given new dimension to rackets research & development program  where different brands started working on light weight Badminton Rackets.

Now , Yonex launched arcsaber FB , lightest Badminton racket.We all know how effectively Yonex worked on NANOScience , state of art material innovation . In Arcsaber FB , Nanoscine is further improved and developed as Nanomatric. In Nanomatric , bonding strength of carbon fiber is improved and its give extraordinary shaft construction. By improving the bonding strength of carbon fibers , amount of carbon is actually reduced up to great extent and as a result , now  shaft is 60% less thinner than conventional models.

Yonex Badminton Rackets Technology NANAMATRIC

Yonex Badminton Rackets Technology NANAMATRIC

NANOMATRIC is not only giving edge on thinner shaft but it also improve the other property as well.WIth NANOMATRIC, Bending Strength of Racket in Improved by 8% as compared to conventional graphite models , stiffness is reduced by 2% and Impact strength is improved by 40% .

Yonex Badminton Rackets Technology NANAMATRIC 01

Yonex Badminton Rackets Technology NANAMATRIC 01

All these data is collected by Yonex R & D team . So with this data we can say that Yonex has added another breakthrough Badminton Rackets in its catalog.

To Visit Complete Range of Yonex Badminton Rackets visit www.khelmart.com

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